The Nuru Model

Our development model is holistic, sustainable and scalable.

Exit Strategy

We begin each project with an exit strategy and clearly defined exit criteria. Our goal is to go in, equip the community to create effective solutions that create sustainable, scalable impact, and then leave.


Nuru equips local leaders with tools and knowledge to lead their communities out of extreme poverty by integrating impact programs that address the most prevalent and fundamental challenges of extreme poverty around four areas of need:

  • Hunger
  • Inability to Cope with Financial Shocks
  • Preventable Disease and Death
  • Lack of Access to Quality Education for Children

Rather than give handouts, we design training-based poverty solutions that promote self-reliance and service-mindedness to enable local leaders to continue scaling impact long after Nuru International staff has exited the project. To learn how local leaders address these needs in Nuru Kenya, see below:

By addressing all four needs in an integrated way, an individual is not only able to choose to improve his or her own well-being and to climb out of the poverty trap, but also avoids falling back into poverty.


Our work is sustainable by design. Our Leadership Program focuses on restoring agency in local leaders and on building the opportunity structure necessary to sustain and scale programs. To accomplish this, we’ve developed a process of co-creation that encourages critical thinking, feedback, and debate that equips local staff to fully operate all programs without dependency on any expat staff. For a complete overview of our leadership philosophy, methodology, process, curriculum, monitoring and evaluation, download the Nuru Leadership Program Manual.

Nuru Social Enterprises (NSE) exists to fund sustainable poverty eradication. NSE invests in local entrepreneurs and incubates a diverse portfolio of profitable businesses in the developing world. Profits from these businesses are distributed to shareholders and reinvested into the local community development organization.

Monitoring & Evaluation

Our dedicated in-house Monitoring & Evaluation (M&E) team monitors progress toward impact of all of Nuru programs and conducts poverty evaluations using the Multidimensional Poverty Index (MPI). The NI M&E team trains and equips a counterpart local M&E team to carry on these critical functions after international staff exit.

The Leadership Program, NSE, M&E, and the four impact programs work together to end extreme poverty in remote, rural areas.


Nuru International was birthed out of Silicon Valley and the innovation engine of Stanford University. Whether we’re co-creating a new program with local leaders or deciding on the location of our next country project, the process of social innovation has been the guiding principle of our work.

In turn, we teach local leaders design-thinking because they too must innovate past challenges if they’re going to lift their communities out of extreme poverty forever. Our methodology is based upon the Human-Centered Design Toolkit from IDEO. The toolkit is designed to “help international staff and volunteers understand a community’s needs in new ways, find innovative solutions to meet those needs, and deliver solutions with financial sustainability in mind.”

The Stanford University campus.

A design-thinking brainstorm.

“Holistic development remains the elusive holy grail of the social sector. We’ve looked long and hard for a way to have promising models for health, livelihoods, and education play out in the same place at the same time: we think that Nuru has one of the most promising approaches we’ve seen.”

Kevin Starr, MD Mulago Foundation

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We didn’t start the fight against extreme poverty.

We acknowledge that we’re standing on the shoulders of giants. Nobel laureates, Fortune 500 companies, powerful governments, multilateral institutions, and thousands of humanitarian nonprofit organizations have all gone before us in the fight against extreme poverty. History is our teacher, and we’ve taken all the best ideas to build toolkits for local leaders to implement or adapt.

We don’t have it all figured out, and we’re not afraid to admit that we fail from time to time–but that is the very process of innovation. By continuing to innovate, we learn from our mistakes and get better, eventually ending extreme poverty in remote, rural areas in our lifetime.


We co-create solutions to address four areas of need with the local community.

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