Nuru Kenya Agriculture and Social Enterprises Combine Forces to Pilot African Bird’s Eye Chili Project

By September 10, 2013 Agriculture 11 Comments

A cornerstone of Nuru Kenya’s model is generating income to drive the organization towards financial sustainability. The engine behind this income generation is the Nuru Kenya Social Enterprises (SE) program. The Nuru Kenya Agriculture program already collaborates with SE on many ventures including input distribution, loan packaging and market provision. For the 2013 short rains season (September-December), the two programs have teamed up again to pilot a new cash crop program aimed at generating revenue for the organization while also increasing farm income for Nuru’s farmers.

The cash crop Nuru is piloting is the African Bird’s Eye (ABE) chili. This pungent chili pepper is a relative of the Tabasco pepper used in many products including dried seasonings, sauces and medicines. The ABE chili was chosen for the pilot after SE analyzed the agronomy and marketability of various cash crops.

Nuru Kenya SE & Agriculture are leveraging their program’s strengths and sharing responsibilities to ensure the success of the pilot project. SE is using their expertise in procurement to purchase and distribute high quality inputs to the inaugural group of ABE chili farmers. Later on, during the harvest, SE will use their market knowledge and experience to buy the farmer’s produce and market the chilies.

The Agriculture program has abundant experience working directly with farmers and has accrued expertise. As a result, the Agriculture program is responsible for farmer mobilization, training and field support. The Agriculture team has recruited 371 of Nuru Kenya’s best farmers and has begun giving them training on how to successfully grow the ABE chili. Similar to the trainings the Ag team conducts on maize cultivation, the chili training series will impart knowledge about a new crop, ensure farmers understand how to meet quality standards and aim to maximize yields. The Field Officers of the Agriculture Program will also make regular field visits to assess the progress of the ABE chilies and advise farmers about how to overcome field challenges.

Each farmer enrolled in the pilot project will grow a half-acre of ABE chili. Limiting the land put to ABE chili cultivation helps manage the risk associated with growing a new crop and ensures the farmer also has land and labor to dedicate to food crops. To get started, farmers take an input loan from Nuru that includes everything they need to grow the ABE chili including seeds, fertilizer, foliar feeds and sacks for drying, among other inputs. The loan costs each farmer between 51-57 USD, depending on the loan option they select.

The terms of the loan differ slightly from the maize loan due to the nature of the crop and the goal of the program. With the maize loan, Nuru Kenya’s Agriculture program seeks to provide farmers with an adequate harvest for consumption so as to eliminate household hunger. However, unlike maize, ABE chili is not a crop that can be consumed by a household in large quantities. Therefore, the farmers do not make cash payments towards their loan to Nuru Kenya as they do with the maize loan. Rather, farmers’ loan balances will be reduced as they bring their ABE chili harvest to sell to Nuru Kenya.

Once the loan has been cleared, the farmers will receive cash from Nuru for their produce. Small-scale farmers often have trouble selling cash crops because they produce very small quantities. Nuru Kenya SE will help farmers overcome this challenge by buying their produce at a fair price and aggregating it.  After purchase and aggregation from farmers, Nuru Kenya SE will market the ABE chili to generate income for the organization. To do this, the SE program has secured a futures contract for selling the ABE chili to a reputable exporter. This contract insulates the farmer from the market risks of producing a high-value cash crop. The assurance of a market also means SE is able to contract farmers, which helps guarantee a reliable and adequate supply of ABE chili will be produced. 

There are many challenges in developing a new enterprise. Both SE & Agriculture are learning how to streamline and improve the ABE chili project as the pilot progresses. However, having experienced early success in farmer recruitment and input distribution, both programs are optimistic about the potential outcomes. Success of the pilot will result in income increases that are good for everyone. More importantly, success means that Nuru Kenya can begin to scale up an impactful and income-generating project that will support farmers and the organization simultaneously. 

About Amy Sherwood

Team Leader, Nuru Ethiopia — Originally from Nebraska, Amy has spent much of the last few years researching and working in East Africa. After studying biology at Doane College, Amy pursued an MA in International Studies and Environment and Natural Resources from the University of Wyoming. As a graduate student, Amy studied community adaptive capacity to climate change by examining the drought-coping mechanisms used by small-scale farmers in rural Kenya. Prior to joining Nuru, she worked for the Jane Goodall Institute–Tanzania as a project and volunteer coordinator for the Roots & Shoots program in Dar es Salaam. Amy has also worked for the University of Wyoming and the University of Nebraska as a research assistant, the Wyoming Conservation Corps, and in small-scale organic agriculture.


  • Laura Samba says:

    Hi. I am a farmer down in Kilifi county. I was wondering whether Nuru is still offering training on the growing of ABE chilies and whether you can help me do it.

    I await your response.

    Kind Regards,

    Laura Samba

    • Murei Victor says:

      HI there, iam residing in Mois Bridge ,and intending to do a two acre ABE Chillies, how can i get information on this type of farming since am ready to plant them this year in March ,victor m.

  • Hello. I am intending to start farming ABE in Meru. Please advice me on whether I can access your Loan, including seeds


    i am planning to v enture into farming and would like to take training with you.i an from nairobi.


    i am planning to v venture into farming and would like to take training with you.i an from Nairobi.

  • Eric says:

    Halo. I am in Asembo, Nyanza. I intend to get into chilli farming. How can I acquire the high quality seeds? Can chilli farming do well in Asembo,Nyanza?
    Thank you.

  • Sammy says:

    I have interest in farming chilli but, have not found anyone to consult. I believe you’ll be very much of help to me. How do I get in touch? I have land in Nakuru and Mwea.

    Thank you

  • monica says:

    hi. Am monica. Am interested in doing comercial farming on chili. Do you provide seeds? What are the steps to having a contract with you if you have some money? Thanks

  • Leo Njoroge says:

    Hi, I’m a young farmer from Nakuru, is the programme still runningand are you still offering the Support ?

    • Kim Do says:

      Hi Leo, our programs in Migori County are still running but unfortunately Nuru Kenya does not currently offer programs in Nakuru. Please see our FAQs for more information.

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